Published on October 9, 2024

Perception management is a real industry that affects everyone in every aspect of our lives and our horses. In a spy thriller I’m reading, one man hires a perception management team to turn the world against Russia, causing everyone to purchase more weapons from his arms company while almost ending the world. It’s scary stuff but relatable in the news today.

Can someone manipulate our perceptions of horse care for their advantage? Absolutely. The critical question to ask is, “How effective are your current horse care practices?” If the answer is a disappointing “They’re not,” it’s crucial to reconsider your approach and critically evaluate who truly benefits from your methods. This process of critical evaluation is not just necessary, but it’s empowering. It will engage you in thoughtful consideration of your horse care practices and a purpose and willingness to change them. However, effort is needed to distinguish good information from bad.

This podcast provides two relatable examples of perception management in horse care: Is 24-hour access to hay good, and should you feed processed foods? By listening to this, you can empower yourself to ask questions and build new strategies to improve your horse care practices. The knowledge you gain from doing so will give you a sense of control over your horse’s well-being. I also provide a simple image to illustrate how life is fueled, with advice on managing food intake with energy output. This image of energy flow will help you focus on where change is needed: diet, exercise, or both.

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